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Bob Rivers, born on July 7, 1956, in Branford, Connecticut, was a multifaceted individual whose influence spanned radio broadcasting, music, aviation, and community service. His journey from a passionate young broadcaster to a beloved Seattle radio personality is a testament to his versatility and dedication.
Early Life and Introduction to Radio
Rivers’ fascination with radio began in his youth. At 14, he launched a high school radio station, demonstrating an early passion for broadcasting. By 16, he secured his first paid on-air position, marking the start of a prolific career. His early experiences included roles at various Connecticut stations, where he honed his skills and developed a unique on-air persona.
Rise to Prominence at WAAF
In the early 1980s, Rivers co-hosted the “Bob and Zip” morning show at WAAF in Worcester, Massachusetts, alongside Peter “Zip” Zipfel. Their dynamic chemistry and engaging content led to significant ratings boosts, establishing Rivers as a prominent radio personality in the Boston market. During this period, he began producing parody songs, notably “Breaking Up Is Hard on You,” a satirical take on the AT&T breakup, which charted on the Billboard Hot 100.
National Attention at WIYY “98 Rock”
In 1987, Rivers transitioned to WIYY “98 Rock” in Baltimore. He garnered national attention in 1988 by staying on-air for 11 consecutive days during a Baltimore Orioles losing streak, vowing not to leave until the team won a game. This marathon broadcast endeared him to Orioles fans and showcased his dedication and showmanship. At WIYY, he continued producing “Twisted Tunes,” further cementing his reputation for creative parodies.
Seattle Era: KISW and KZOK
Rivers’ most extended and impactful tenure was in Seattle, beginning in 1989 at KISW-FM. There, he launched the “Bob Rivers Show,” which quickly became a staple of Seattle’s morning radio. His team, including talents like Spike O’Neill and “Downtown” Joe Bryant, delivered a mix of music, comedy, and insightful commentary that captivated audiences. The show’s success continued when it moved to KZOK-FM in 2001, maintaining high ratings and a loyal listener base.
Twisted Christmas Albums
Rivers’ creativity shone through his “Twisted Christmas” albums, starting with the 1987 release featuring the hit “Twelve Pains of Christmas.” These albums offered humorous takes on holiday classics and achieved significant commercial success, with the first album earning a gold certification. The parodies became holiday staples, showcasing Rivers’ ability to blend humor with musicality.
Personal Life and Interests
Beyond radio, Rivers was a devoted family man, married to Lisa Rivers, with whom he had two sons: Keith, a filmmaker, and Andrew, a stand-up comedian. An avid aviator, Rivers overcame his fear of flying by becoming a licensed pilot. He also showcased his musical talents by playing keyboards for “Spike and the Impalers,” a cover band associated with his radio show. The group performed across the Pacific Northwest, further endearing Rivers to his fans.
Legacy and Passing
After a distinguished 25-year career in Seattle, Rivers retired from regular broadcasting in 2014. However, his influence remained, with many in the industry recognizing his contribution
s to radio entertainment. In early 2025, Rivers publicly shared his battle with cancer, a fight he faced with characteristic courage and openness. On March 11, 2025, Rivers passed away at the age of 68. His death prompted an outpouring of tributes from colleagues, listeners, and friends, all honoring a man who brought joy and laughter to many.
Bob Rivers’ legacy in the radio broadcasting industry is profound. His innovative approach to comedy, music, and audience engagement set new standards for radio entertainment. As a family man, aviator, and entertainer, Rivers lived a life full of passion and creativity. His contributions continue to inspire broadcasters and entertainers, ensuring that his spirit lives on in the industry he loved
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