WGRD

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Radio Legends

Skip Essick: A Life on the Airwaves

Skip Essick: A Life on the Airwaves – From WGRD to Radio Leadership "Radio is the most intimate and socially personal medium in the world." — Harry von Zell For decades, Skip Essick was a familiar voice and a guiding hand behind the scenes in radio. Whether he was on-air, programming a station’s format, or leading an entire operation, his influence helped shape the way radio sounded in multiple markets. From his early days spinning records at WGRD in Grand […]

March 4, 2025 6

Radio Legends

China Smith… Wow!

China Smith: The Voice That Defined an Era in Radio China Smith, born Wayne Thomas Rorabacher in 1943 in Grand Rapids, Michigan, was a radio personality whose voice and style left an indelible mark on the broadcasting industry. With a career spanning over three decades and multiple major markets, Smith's journey from the Midwest to the bright lights of Los Angeles is a story of reinvention, innovation, and enduring connection with listeners. Smith’s radio career began in 1970 at WGRD in […]

August 11, 2022 2