Gilmore LaMar Simms was known as Lee Baby Simms or Lee Baby, a nickname given to him by KONO in San Antonio. His inflections, smooth delivery, and cadence were both soothing and thrilling at the same time. Lee Babi Simms worked at 35 stations in 22 markets and was fired 25 times because “I never took an insult from anyone”. Lee Baby Simms: Lee Baby worked most of the Seventies in Los Angeles, twice at KRLA. Lee Baby: There was zero stability.

Those stations were throwing anything against the wall, so they would frequently change formats, fire program directors, and adopt new music policies. Lee Baby played R&B Oldies for 4.5 years on KISQ-FM in San Francisco.

His tone, tempo, and phrasing managed to be both comforting and exciting. What’s the trick? I don’t understand how people manage to do it. Nobody one could sing like him since nobody else had his pipes or his style of delivering the song.

After hosting a morning program in Cleveland for six months in 1976, he did two nights on KTNQ in Los Angeles before visiting Wally Amos in Honolulu. He was there for five years total, beginning at KKUA and moving through KORL, KDUK, and KPOI. “I sometimes suspect that some guys employed me just so they could add their name to the long and ignoble list of others who had fired me,” Lee explains.

After hosting mornings in Cleveland for six months in 1976, did two nights on KTNQ

On January 28, 2015, at the age of 71,  Lee Baby Simms committed suicide at his Walnut Creek, California, home. 

It was said that he had been given a cancer diagnosis.